Influencer Intelligence equips brands with valuable data and insights, allowing them to discover and connect with the most relevant influencers for their campaigns.

They wanted their 2020 report, which focused on future trends in influencer marketing, designed for both print and digital formats. My initial task was to adapt their digital-only presence for print. After discussions with the marketing team, we decided that the report’s primary theme would focus on the future.

While researching aesthetics that aligned with Influencer Intelligence’s branding, I discovered the vibrant, futuristic 80s synthwave style. This aesthetic conveyed a strong sense of futurism while fitting the brand’s identity.

The layout features a clean design for body text to ensure legibility, while the headings, charts, and graphs were designed to be more experimental, pushing the brand’s identity while maintaining clarity.