As a newcomer in the competitive car valeting industry, Wash Depot aimed to establish a distinct brand identity that would stand out. They wanted a brand image that was approachable and professional while being easily recognisable in the market.

After comprehensive research into the car valeting market, I recognised I would need a different source of inspiration to achieve Wash Depot’s goal. Turning to the tech industry for inspiration, I identified design elements that could be adopted to create a successful identity for Wash Depot.

A blue colour palette and graphics were to designed to evoke a sense of fluidity, symbolising water and create a modern, professional, and welcoming tone. The logo was also designed intentionally to be non standard for the industry to make it instantly recognisable and memorable.